Equi-Coach About Us

“Tomorrow I work with my instructor all morning and I know she is going to be disappointed. I just can’t seem to get it! She asks me to do things that I know I can do, but we’re just not communicating. It’s probably me. I’m just not sure where we are going or if we have a plan…”

“Tomorrow is Darlene’s training session. I’m just not sure she gets it! I’ve run out of ideas. I may have to tell her that I don’t have room for her this year. We are competing at upper levels and I’m afraid she has reached her potential. She has a great horse, but something just isn’t clicking!”

“I have only two months to get ready for my next Dressage test. My instructor says this is going to be a big year for me, but I don’t see it. I’m still struggling putting all the pieces of the test together and the movements just don’t seem to flow.”

“Sam is doing well when we work on individual movements, but he just doesn’t seem to be able to put a test together. That was fine at the lower levels, but this year I can’t call the tests to him and I’m not sure he is going to do very well. I don’t want to lose him to another instructor because he and I have worked together for 3 years, and he and his horse do have talent.”

“Work with my 2-year-old is like fits and starts. We can’t seem to connect. Sometimes we finish a training session and I am so high! Most of the time, though, we seem to be going backwards. My instructor doesn’t think this horse has it to compete this year at World, I know we can do it! I don’t want to give up, but I don’t know…”

“What a horse! And Sarah has gone to World the last three years. I know these two can get there, but I have never seen Sarah work with a horse like this before. I’d hate to see her disappointed.”

“I don’t have a instructor, have taken a few lessons and don’t want to compete. I just want to have a plan that I can work on with my horse. My neighbors and I get together a few times every month to ride together and share techniques and help each other get better. I think we could focus more and really help each other, but I don’t know where to start."

Sometimes the harder we work toward a goal, the further away it seems to get. And sometimes getting the horse, the rider and the instructor on the same page at the same time seems more and more challenging.

Equi-Coach can help! Equi-Coach is for anyone who works with horses and wants to improve. Equi-Coach helps if you are stuck or in transition, whether you ride recreationally or ride or train at the upper levels of competition.

Equi-Coach helps you identify your strengths and build on them. It’s for beginners, amateurs, and professionals. It’s about partnering with you to work on what you need now!

Riders: Equi-Coach doesn’t replace your current instructor, but adds another partner to your riding team – your instructor, your horse, you and your Equi-Coach. Your Equi-Coach helps you work on the “work behind the techniques.” Your instructor will always remain the expert in technique.

instructors: Equi-Coach helps you with teaching methods to build trust between you and your students, so you continue to motivate them to success and maximize their potential. You will always remain the expert in technique.

You might work with an Equi-Coach for three to six months and check in again when you need focus. Or, you might work with an Equi-Coach for a year or more. Most Equi-Coaching is done by tele-coaching using a toll-free number.

Seminars and workshops are tailored to meet the need of the program and can be 1 hour or 2 days in length. All seminars include practice focused on the equestrian needs of the participants.

instructors
Objectives of the Equi-Coach for instructors are to increase training effectiveness by:

The 1 hour seminar includes an overview of the coaching model, benefits of the Equi-Coach approach, and an Equi-Coaching demonstration. Longer seminars include additional demonstrations, practice, and action planning to include the Equi-Coach approach in the instructor’s toolkit.

Riders
Objectives of the Equi-Coach for Riders are to increase the effectiveness of the rider by:

The 1 hour seminar includes Equi-Coaching demonstrations and an overview of why Equi-Coaching works for riders. Longer seminars include a deeper understanding of barriers to riding, more demonstrations and sessions of “Peer Equi-Coaching.”

Equi-Coach CEO and founder, holds an MS in Education and has completed the accredited Corporate Coach U program. She has over 20 years experience in education, business, and organizational improvement with a focus on personal and professional motivation and change management.

In addition to her work with the national education system, she has coached Fortune 50 business leaders, authored 3 textbooks, trained people and horses, and worked with her own horses for over 20 years. Public speaking includes over 75 presentations, keynotes and workshops for national and international professional organizations.

She is a member in good standing of the International Coaching Federation, USA Equestrian, USDF, American Management Association, and American Society of Training and Development.

Becky R. Land,
VP of Marketing, BM in Vocal Performance, American Institute of Banking Certified in Marketing, Principles of Banking, and Banking Law

Becky has 25 years of experience in management, customer service, and financial controls and brings enthusiasm, creativity and a wealth of leadership knowledge to Equi-Coach. She enjoys a life-long love of horses and managed a small private barn for two years after earning her degree. Her expertise is in business, sales, and leadership training development and delivery from her work in leadership positions in the corporate structure of the clothing industry, and financial services. Her focus has been on developing people, efficiency, and safety; also product presentation, positioning, and marketing. She will coach instructors in the Equi-Coach Equestrian Business Track, and manage Equi-Coach product positioning, and customer relationship management.